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Home My WebLink About05 May 2020 packetAgenda items are subject to change – Times are approximate and are also subject to change Time Item 4:00 PM • Board Comment • Public Comment • Additions /Deletions to Agenda • Minutes February and April 16 & 21, 2020 4:15 PM • Fund outlook discussion due to COVOID-19 Connie Baker, Budget Director – no packet material 4:45 PM • Communications Plan - Matt Annabel, Diane Schwener, Tim Braun 5:45 PM • Youth Water Leadership Summit Update - Sarah Johnson – no packet material 6:00 PM • Executive Session CRS 24-6-402(4)(b) Crystal River Augmentation 7:00 PM • Adjourn • Upcoming Meeting Dates 2020 • May 26 Joint meeting with BOCC • June 18 • July 16 • Aug 20 • Sep 17 • Oct 15 • Nov 19 • Dec 10 (if necessary) Please email healthyrivers@pitkincounty.com for meeting access information Minutes – Healthy Rivers and Streams Citizens Advisory Board Feb 20, 2020 Page 1 HEALTHY RIVERS AND STREAMS CITIZENS ADVISORY BOARD Meeting Minutes 123 Emma Road 2nd Floor, Basalt, CO 81621 February 20, 2018 – 4:15 p.m. River Board members present: Bill Jochems, Lisa Tasker, Kat Hudson, Chris Lemons, Chris Wheatley River Board members absent: Andre Wille Others present: Lisa MacDonald __________________________________________________________________________________________________________________________________ Board Comment Ms. Tasker attended the RiversEdge West's Riparian Restoration Conference in Grand Junction and reported on the conference and learned many restoration techniques. Mr. Jochems attended the Co Water Congress in Westminster, CO and reported on the conference. Was a great opportunity to get the word out about the healthy rivers program. Public Comment – None Additions/Deletions to Agenda Ms. Hudson noted the WRNF extended the comment deadline period regarding the Redstone to McClure Pass trail. Ms. Tasker asked to add to the agenda the discussion regarding comment submittal. North Star draft Management Plan Lindsey Utter, Liza Mitchell and Seth Mason Ms. Utter and Mitchell presented the draft management plan to the board. If the Board is interested in submitting a comment letter it must do so by April 1, 2020. The Board will review and seek input from Mr. Wille who was absent from the meeting. WECO Sponsorship Request – Jayla Poppleton Ms. Poppleton appeared telephonically to seek a $5000 sponsorship from the board for three projects in 2020. The next water educator network symposium will be held in the Roaring Fork Valley Project 1: $1,500 Water Educator Network Symposium/Project WET Educator Training March 24-25, 2020 Keystone, Colorado Project 2: $2,500 Water Leaders Program Session 2 May 28-29, 2019 Redstone, Colorado Project 3: $1,000 Headwaters Magazine, Land and Water Trusts Focus Fall 2020 Minutes – Healthy Rivers and Streams Citizens Advisory Board Feb 20, 2020 Page 2 Mr. Jochems moved to approve the $5000 sponsorship request. Mr. Wheatley seconded the motion. The motion passed 6/0. Project Updates River Restoration – Jason Carey Mr. Carey presented the Robinson Ditch projet to the board and sought recommendations moving forward. The Board continued its support for Approach A. Mr. Carey presented the Redstone Braids projects that is a project along the Crystal River upstream of Redstone. After much discussion, Mr. Carey was asked to come back to the Board with information regarding the threats to the town of Redstone, benefits to the river downstream, funding commitments from private landowners, and the effects of mud/sediment in the river. Youth Water Summit 2020 – Sarah Johnson Wild Rose Education Ms. Johnson provided an update and progress report on the 2020 Youth Water Summit. Vice Chair Hudson moved to enter into Executive Session CRS 24-6-402(4)(b) for the purposes of Crystal River Storage. Ms. Tasker seconded the motion. The motion passed 6/0. WRNF comment letter on Redstone to McClure Pass trail Vice Chair Hudson sought input from the Board regarding submission of a comment letter to the White River National Forest regarding the NEPA process on the Redstone to McClure Pass trail and concerns of impacts to the river if only a review of just part of the project is performed. It was determined a small group would work on a draft letter and discussions ensued to whom the letter should be addressed. The BOCC or WRNF. Vice Chair Hudson, Ms. Tasker and Mr. Jochems will draft a letter for comment by the Board at a special meeting on March 13, 2020. Vice Chair Hudson moved to adjourn the meeting. Ms. Tasker seconded the meeting. The motion passed 6/0. Adjourn: The Board adjourned at approximately 7:54 pm. Approved: Attest: ______________________________________________ _________________________________________________ Kate Hudson, Vice-Chair Lisa MacDonald Minutes – Healthy Rivers and Streams Citizens Advisory Board April 16, 2020 Page 1 HEALTHY RIVERS AND STREAMS CITIZENS ADVISORY BOARD Meeting Minutes Via Zoom April 16, 2018 – 4:00 p.m. River Board members present: Bill Jochems, Lisa Tasker, Andre Wille, Chuck Ogilby, Wendy Huber, Chris Lemons, Chris Wheatley River Board members absent: Others present: Lisa MacDonald __________________________________________________________________________________________________________________________________ Appointment of Vice‐Chair Kate Hudson’s departure left the vice‐chair position open. Chairman Wille moved to appoint Chris Lemons as Vice‐ Chair, Ms. Huber seconded the motion. The motion passed 6/0. Mr. Ogilby joined the meeting at approximately 4:30 pm. Welcome – New Member Introductions Chuck Ogilby and Wendy Huber were appointed to the River Board via BOCC resolution #12‐2020 effective 3/11/2020. Ms. Huber and Mr. Ogilby introduced themselves to the Board and provided brief bios and their desire to be a part of the River Board. Spring Grant Application The Board heard five grant applications that were submitted during for its Spring 2020 cycle: American Whitewater – $19,355 Identify Stream Flows that Support Recreational Use on the Roaring Fork and Crystal Rivers American Whitewater (AW) seeks to identify and fill data gaps in recreational needs assessment and provide a tool for planning processes in the Roaring Fork and Crystal River watersheds that can illustrate how changes in water management, new storage or diversion projects, and climate change will impact recreational resources. American Whitewater is proposing to implement our Boatable Days assessment methodology which has been recognized as a best practice for defining recreation flow needs and opportunities Mr. Ogilby moved to recommend funding $19,355 to American Whitewater for identification of stream flows that support recreational use on the Roaring Fork and Crystal Rivers. Chairman Wille seconded the motion. The motion passed 7/0. CO Watershed Assembly ‐ CO Riparian Assembly, WECO‐ $7,500 Sustaining Colorado Watersheds Conference Avon Oct 2020 Mr. Jochems moved to recommend funding the $7500 grant request for the 2020 Sustaining Colorado Watersheds Conference. Ms. Tasker seconded the motion. The motion passed 7/0. S. Mansolilli ‐ $30,000 Bank Stabilization along property located on the Crystal River in Carbondale. The proposed plan will create a more sustainable and functional riparian zone with the intention of reinitiating the ecological processes of the riverbank. Minutes – Healthy Rivers and Streams Citizens Advisory Board April 16, 2020 Page 2 Chairman Wille moved to decline the funding request. Mr. Lemons seconded the motion. The motion passed 7/0. The Board has concerns funding private landowner projects. Roaring Fork Conservancy ‐ $29,000 Education Center Roaring Fork Conservancy to enhance and expand Education Programs at the River Center and in local schools, with the main goals of elevating the programing at the River Center to include interactive technology as a platform to enhance water education and to expand its programing to give teachers tools to enhance and deepen students’ understanding of watershed education and current issues. Chairman Wille moved to recommend funding $29,000 for the RFC Education Center. Mr. Wheatley seconded the motion. The motion passed 7/0. Town of Carbondale ‐ $50,000 Riverfront Park Restoration Project Planning & Design Town of Carbondale (Town) with partners Roaring Fork Conservancy (RFC), Aspen Valley Land Trust (AVLT), and American Rivers (AR), is proposing to restore and enhance a one‐half mile reach and surrounding 18‐acre riparian zone of the Crystal River as it flows through the Town of Carbondale and River Valley Ranch. The project also intends to improve the efficiency of the town owned Weaver Ditch diversion and reduce annual in‐channel maintenance. Ms. Huber moved to table the Town of Carbondale’s application pending further information. Chairman Wille seconded the motion. The motion passed 7/0. Chairman Wille moved to adjourn the meeting. Ms. Tasker seconded the meeting. The motion passed 7/0. Adjourn: The Board adjourned at approximately 7:47 pm. Approved: Attest: ______________________________________________ _________________________________________________ Andre Wille, Chair Lisa MacDonald Minutes – Healthy Rivers and Streams Citizens Advisory Board April 21, 2020 Page 1 HEALTHY RIVERS AND STREAMS CITIZENS ADVISORY BOARD Meeting Minutes Via Zoom April 21, 2018 – 4:00 p.m. River Board members present: Bill Jochems, Lisa Tasker, Andre Wille, Chuck Ogilby, Wendy Huber, Chris Lemons, Chris Wheatley River Board members absent: Others present: Lisa MacDonald _____________________________________________________________________________________________________________________________________ Continued discussion of the Town of Carbondale Grant request from April 16, 2020 The Board considered further comments from the the Town of Carbondale grant applicants. Applicants included Heather Lewin, Roaring Fork Conservancy, Quinn Donnelly, RiverRetoration.org, Jay Harrington, Town of Carbondale, Eric Brendlinger, Town of Carbondale Parks and Rec Director. Chairman Wille moved to support the grant request to complete remaining 40% of the study in the amount of $50,000. Mr. Ogilby amended the motion asking for completion of the telemetry, invite the town to come back for the fall grant cycle and to work on finishing the telemetry with the interest of completing the Weaver Ditch. Mr. Wheatley seconded the amended motion. The motion passed 6/0 with Ms. Tasker voting against. A river board and Town of Carbondale joint meeting was suggested. Staff provided the Board with joint meeting dates for the BOCC meeting. May 26th worked for everyone. Any topics need to be provided to the county manager’s office by May 18th. Ms. Huber left the meeting at approximately 5:25.pm Open Discussion Items With the depature of Kate Hudson from the Board, Pitkin County OST needs a replacement Board member on the Penny Hot Springs stakeholder group, Mr. Ogilby, Chairman Wille volunteered. Ms. Huber had previously offered be a part as well. Chairman Wille moved to adjourn the meeting. Ms. Tasker seconded the motion. The motion passed 6/0. Adjourn: The Board adjourned at approximately 5:35 pm. Approved: Attest: ______________________________________________ _________________________________________________ Andre Wille, Chair Lisa MacDonald 2020 Communications & Engagement Plan (DRAFT) May 14, 2020 Prepared by: Matt Annabel - Back Forty Stories LLC Diane Schwener - Schwener Design Group, Inc. Tim Braun - b2,inc. Guidance Provided by: Lisa MacDonald - PCHR Staff Lisa Tasker - PCHR Board Member Kate Hudson - PCHR Board member Table of Contents Background 2 Planning Approach 2 Goals & Objectives 3 Audiences 4 Strengths, Weaknesses, Opportunities & Threats 5 Recommended Communications Strategies 7 10th Anniversary PR Campaign & Event 8 ‘River Voices’ Event Series 9 Educational Outreach Promotion 10 Whitewater Park Construction Outreach (Winter/Spring 2020)11 ‘Paddle with Purpose’ Campaign 12 Whitewater Park Streamside Amenities Construction Outreach (Late 2020)13 Signage Design 14 Digital Communications Infrastructure Improvements 15 Ongoing Content Generation 16 COVID-19 Considerations 17 2020 Cost Summary 18 2020 Communications Calendar 19 1 Background In late 2019, the Pitkin County Healthy Rivers (PCHR) board identified increased communications and outreach as mission critical objectives for 2020. The board expressed interest in leveraging both the program’s recent 10th Anniversary, as well as outreach related to ongoing work at the Whitewater Park, to improve the public’s understanding of the full breadth of PCHR’s mission and to increase community engagement on issues that impact rivers and water in the Roaring Fork Watershed. In pursuit of these objectives, PCHR staff initiated conversations with a communications consultant team composed of: Matt Annabel of Back Forty Stories LLC, Diane Schwener of Schwener Design Group, Inc., and Tim Braun of b2,inc. The consultant team, under the guidance of a PCHR board sub committee (composed of staff member Lisa MacDonald, and board members Lisa Tasker and Kate Hudson) began this formal communications & engagement planning effort in late January 2020. Planning Approach The following approach was used to create this plan. ●Step 1: (Early February 2020) Based on preliminary conversations with the PCHR Board subcommittee, the consultant team documented a list of dozens of possible communications and engagement strategies, relative cost/benefits of each, and suggestions for which strategies to prioritize and when. ●Step 2: (February 12, 2020) The consultant team and PCHR subcommittee met to refine PCHR’s communications and engagement goals, review the initial list of strategies, and to get a sense for which strategies PCHR was interested in pursuing in the short-term, long-term, or not at all. This meeting was also an opportunity to brainstorm new ideas and improve others. ●Step 3: (Late February 2020) The consultant team used feedback from the February 12 work session to refine strategies and document a rough communications and engagement calendar. 2 ●Step 4: (March 2, 2020) The consultant team and PCHR subcommittee met to fine-tune the recommended communications campaigns, strategies, and calendar. ●Step 5: (Early March 2020) The consultant team incorporated feedback from the March 2nd work session into a rough draft of the full Communications and Engagement Plan. ●The COVID-19 crisis delayed the process by two months. ●Step 6: (May 21, 2020) The consultant team presented a draft plan to the full PCHR board for feedback. ●Step 7: (Late May 2020) The consultant team incorporated the board’s feedback and edited the plan into a final version for execution. Goals & Objectives The following list of PCHR’s 2020 communications & engagement goals and objectives were refined through the planning process: 1.Communicate PCHR’s mission and success: Increase public awareness, understanding, and appreciation of the full breadth of PCHR’s mission and accomplishments. Illustrate success stories from the organization’s grant funding program, legal behind-the scenes work, special projects, educational efforts, etc., over the past decade. Highlight current and future opportunities. 2.Increase community engagement: Expand opportunities for community members to engage in, and stay connected to, the important work PCHR is doing. 3.Support whitewater park / RICD outreach and education: Promote better public understanding of the ongoing work at the whitewater park and its critical importance to the underlying RICD water right. 4.Support the RICD by promoting the WWP: Promote recreational use of the whitewater park in support of the RICD. 5.Promote river advocacy: Increase community engagement on river issues. Educate and encourage citizens to weigh in on issues that affect our rivers and watershed. 6.Provide critical public information during the construction phase of capital projects. 3 Audiences The strategies described in this plan are oriented towards communicating and engaging with a diverse group of audiences, all of which benefit from PCHR’s work. ●Pitkin County Consumers/Taxpayers - Given that the Pitkin County Healthy Rivers program is funded by a sales tax, all those who purchase taxable goods within Pitkin County have an interest in the success of the program. This includes full-time and part-time residents as well as visitors. ●All Residents of the Roaring Fork Valley Watershed - The Pitkin County Healthy Rivers program is watershed wide. As such, the program’s influence provides important benefits for communities well outside of Pitkin County including large portions of Eagle, Garfield, and Gunnison counties. ●Fishing Interests (Commercial and Private) - The Roaring Fork watershed offers world-class, year-round fishing opportunities that are a vital part of our valley’s economy. The long-term viability of our local fishery is dependent on the quality and quantity of water in our rivers, which PCHR is working to protect and enhance. ●Rafting Interests (Commercial and Private) - Rafting is a very popular seasonal activity in the Roaring Fork Valley. The future of rafting in our watershed is highly dependent on PCHR’s protection of current and future flows. ●Whitewater Enthusiasts (Private kayakers, rafters, SUP, river surfers, etc.) - The rivers of the Roaring Fork Watershed offer incredible recreational opportunities to a wide variety of river users. PCHR has created a unique (within the watershed) park-and-play boating opportunity at the whitewater park in Basalt. Fostering support for, and use of, the whitewater park is critical to maintaining the underlying RICD water right. ●Youth / School Aged Children - The long-term future of river and water conservation depends upon the ability of current leaders to pass on both an appreciation and stewardship ethic to our youth. PCHR is highly invested in this effort through the Youth Water Education Program, Youth Water Summit, WECO, and scholarship programs. ●Latinx Community - Members of the Latinx Community make up a large percentage of the population in the Roaring Fork Watershed yet are underrepresented in the local conservation community. It is critical to undertake inclusive communications strategies that seek to bring all voices to the table. ●Municipal Water Users - Public water for all of the municipalities in the Roaring Fork Valley comes from the rivers and groundwater within our watershed. Everyone who lives and works in the watershed benefits from the protection of our water resources. ●Agricultural Water Users - Agricultural accounts for a large percentage of all water use. It’s ongoing viability remains a core aspect of protecting quality of life in the watershed. ●River Health Advocates - From the birding community to professional ecologists, the watershed is home to many people with a primary interest in well functioning river and riparian ecosystems. 4 Strengths, Weaknesses, Opportunities & Threats Pitkin County Healthy Rivers has many strengths to leverage, and opportunities to improve future communications: Strengths to leverage: ●Story-rich organization - success stories from over 10 years of river and water projects (capital improvements, legal protection, education etc.) ●Provides critical grant funding to shovel ready projects throughout the watershed ●Celebrating 10th Anniversary of the program ●Success gaining legal RICD status and constructing a Whitewater Park to protect a massive water right on the Roaring Fork River ●A critical mission that benefits every resident and visitor of the Roaring Fork Watershed Weaknesses: ●Staff is stretched thin with limited capacity to support ongoing communications. ●PCHR’s digital communications infrastructure (website, eblast capability, social media use) is underdeveloped and underutilized. ●PCHR does not currently have a consistent strategy/mechanism for sharing news with the public (project updates, grants awarded, legal success, educational support, etc.) Opportunities to improve: ●Increase communications capacity (internally or externally) to facilitate more timely and effective communications. ●Create opportunities for the PCHR board and staff to engage with community members in person around the projects and issues where the program is having a significant impact. ●Improve community understanding of the important role community support plays in protecting the whitewater park’s underlying RICD water right and its benefits to the whole health of the Roaring Fork River ●Help community members understand the full breadth of PCHR’s mission and activities. Draw from the organization’s story-rich history to paint a more complete picture. ●Improve the program’s digital communications capability and effectiveness by revising the website, adding email subscription/e-news functionality, and improving social media relevance and engagement. ●Improve PCHR’s physical presence in public places along our rivers through interesting and engaging signage. 5 Threats: ●If progress/success is not consistently communicated to the public, confidence in the program will erode. This could undermine the program’s relevance in the public eye and threaten its long term existence. ●Lack of public understanding and/or support for the Whitewater Park is a threat to the longevity of the underlying RICD water right that is so critical to the future health of the Roaring Fork River. 6 Recommended Communications Strategies 7 10th Anniversary PR Campaign & Event Supports the following objectives: ●Communicate PCHR mission and success ●Increase community engagement ●Promote river advocacy Strategies: ●“10 Years Past, 10 Years Forward” theme – a series of PCHR-funded project profiles demonstrating what PCHR has done to date, explainers of what you hope to accomplish in the next 10 years, and visions of what things might be like if PCHR did not exist. Support with fun facts – e.g. in last 10 years: no. of ft3 of water that has traveled through the valley, no. of fish migrated, no. of river users, unique flow events, etc. ●Engage the public with anniversary-themed messaging - content, stories, and outreach throughout 2020 ●Thank key players for achievements - board members, friends, contractors, grantees ●Incorporate bi-lingual (english/spanish) communications Scope of communications work with cost estimates: ●Develop a 10th anniversary campaign plan, develop written and graphic content, execute paid media strategies, produce web & social media content, conduct media outreach - $8,000 ●Tell the story of PCHR’s first 10 years in video format - $8,000 ●Design a 10th anniversary logo - $7,125 (underway) ●Host an event sharing progress of 10 years of Healthy Rivers - $6,000 (if COVID-19 crisis allows) Total estimated cost of above scope: ●$29,125 Timing: ●Launch 10th Anniversary messaging, identity/logo by early June, use throughout 2020. ●Release 10th Anniversary video - independently, or in associated with an event, in August ●10th Anniversary event in late summer or early fall (if COVID-19 crisis allows) Additional costs not included in above scope: ●Moderate staff and board time to support content generation, logo design, etc. ●Event hard-costs (food & beverage, space, programming, AV/MC/DJ, etc., costs of ads and other paid media placements): $6500 8 ‘River Voices’ Event Series Supports the following objectives: ●Increase community engagement ●Promote river advocacy Strategies: ●“River Voices” theme – a series of PCHR hosted speakers, films, tours, and listening sessions that tackle a variety of different river health, advocacy, and project based topics and appeal to a variety of different audiences ●Execute 2 events during Fall 2020 (if COVID-19 crisis allows) ●Design events to appeal to specific audiences (eg. river users, river advocates, irrigators, diverse cultures, youth, etc.) ●Leave flexibility for opportunistic bookings Scope of communications work: ●Assist staff with event planning, scheduling, execution, develop written and graphic content to promote each event, plan and execute paid media strategies, produce web and social media content, conduct media outreach Estimated cost of above scope: ●$14,000 Timing: ●Begin event planning by early June ●Host events in September and October or later (if COVID-19 crisis allows) Additional costs not included in above scope (sum to $13,000 for two events) ●Staff time to support event planning and execution ●Costs of ads & paid media placements ●Some speakers, films, and event spaces may have booking fees ●Food and beverage costs ●Programming costs: audio/visual, MC or DJ 9 Educational Outreach Promotion Supports the following objectives: ●Communicate PCHR mission and success ●Increase community engagement ●Promote river advocacy Strategies: ●Leverage co-branding opportunities associated with all Healthy Rivers sponsored education programs (Youth Water Summit, Youth Water Leadership Program, WECO support, RFC support, AGCI support, Scholarship Program, etc.) ●Report success stories from current and past educational efforts ●Incorporate bi-lingual (english/spanish) communications Scope of communications work: ●Develop a campaign plan, develop related written and graphic content, plan and execute paid media strategies, plan and produce web and social media content, conduct media outreach Estimated cost of above scope: ●$7,000 Timing: ●Content development beginning in June and continuing through December ●Sync release of content with educational event schedule Additional costs not included in above scope: ●Low staff time to support ●Costs of paid media placements (ads, etc.): $2000 suggested budget ●PCHR’s support for Youth Water Leadership Program ($40,000) ●PCHR’s WECO contribution ($5,000) ●PCHR’s Scholarship Program ($5,000 x 2 scholarships) 10 Whitewater Park Construction Outreach (Winter/Spring 2020) Supports the following objectives: ●Provide critical public information during construction phase of capital projects ●Communicate PCHR mission and success ●Support whitewater park / RICD outreach and education ●Support the RICD by promoting the WWP Strategy: ●Keep the public informed during construction through a series of informational videos and press releases. ●During construction: focus on public safety, and the what, why, how, and when of the construction as well as the importance of the underlying RICD water right. ●As construction winds down, pivot towards the “Paddle with Purpose” theme and build excitement about the coming boating season. Scope of communications work: ●Script, film, and edit a series of four construction update videos ●Develop written and graphic content related to the video updates and make website updates Total estimated cost of above scope: ●$14,000 Timing: ●Construction updates released monthly from January through May. ●This work began in January 2020 and is nearing completion. Additional costs not included in above scope: ●Low staff time to support 11 ‘Paddle with Purpose’ Campaign Supports the following objectives: ●Communicate PCHR mission and success ●Support whitewater park / RICD outreach and education ●Support the RICD by promoting the WWP ●Increase community engagement ●Promote river advocacy Strategy: ●Demonstrate importance of RICD with data, SME testimonials ●Educate on broader RICD value, from source to park ●Engage youth to tell the story ●Incorporate bi-lingual (english/spanish) communications ●Use humor to gain attention of a complex subject, e.g. make play on term RICD ●Use social media to engage park users to create a “fun-meter” of flow levels at the park Scope and cost of communications work: ●Develop a campaign plan. Develop related written and graphic content. Plan and execute paid media strategies, web and social media content, and conduct media outreach. Total estimate cost of above scope: ●$8,000 Timing: ●Planning in late May. Execute in late May through early July. ●Continue to leverage assets from this campaign during Streamside Amenities Construction (timing TBD) Additional costs not included in above scope: ●Staff time to support event planning and execution ●Event hard-costs (food & beverage, programming, promotional items, costs of ads and other paid media placements): sum to $6500 per event or $13,000 for two For future consideration: ●Two events were initially envisioned as part of this campaign: (1) a summer whitewater park kickoff block-party and, (2) a guided river float focused on educating/appreciating watershed health. These events will not be possible in 2020 due to Covid-19 considerations vs. the imminent spring runoff. We recommend revisiting these event ideas in the future. 12 Whitewater Park Streamside Amenities Construction Outreach (Late 2020) Supports the following objectives: ●Provide critical public information during construction phase of capital projects ●Communicate PCHR mission and success ●Support whitewater park / RICD outreach and education ●Support the RICD by promoting the WWP Strategy: ●Keep the public informed during construction through a series of informational videos and press releases. ●During construction: focus on public safety, and the what, why, how, and when of the construction as well as the importance as it’s underlying community and river benefits. ●Continue to leverage “Paddle with Purpose” theme and assets Scope of communications work with rough cost estimate: ●Note: Many details related to this construction project are still being resolved. But communications costs could end up looking like something similar to the winter 2020 construction updates: ○Develop a campaign plan. Develop related written and graphic content. Plan and execute paid media strategies, web and social media content, and conduct media outreach. ○Script, film, and edit a series of construction update videos Total estimated cost of above scope: ●$19,000 Timing: ●Late 2020 through early 2021? Construction updates released monthly during construction Additional costs not included in above scope: ●Low staff time to support ●Ad placement and printing costs - $1,500 13 Signage Design Supports the following objectives: ●Communicate PCHR mission and success ●Support whitewater park / RICD outreach and education ●Promote river advocacy Strategy: ●Develop signage standards, including structural design and installation specs, that will ensure signage is created consistently in a way that builds PCHR’s brand. ●Develop different types of signs appropriate for messaging at different types of locations (from simple Healthy Rivers project markers to full blown interpretive signs) ●Develop a signage location and implementation plan that shows how many signs of each type will be produced and where they will be located ●Develop custom graphic panel content for high priority signage locations where a Healthy Rivers project is highly visible or an important outreach/advocacy opportunity exists. ●Incorporate bi-lingual (english/spanish) communications Scope of communications work: ●Design overall signage standards and create comprehensive signage plan - $12,000 ●Design individual graphic/content panels specific to each interpretive sign location - $1500 per sign Total estimated cost of above scope: ●$16,500 (for plans that include graphic designs for 3 interpretive signs) Timing: ●Start signage design in late 2020, finish in early 2021, fabricate and install in spring or early summer 2021 Additional costs not included in above scope: ●Low staff time to support ●Hard cost for fabrication and installation of 3 interpretive signs, and a number of smaller standardized signs - $35,000 14 Digital Communications Infrastructure Improvements Supports the following objectives: ●Communicate PCHR mission and success ●Increase community engagement ●Support whitewater park / RICD outreach and education ●Support the RICD by promoting the WWP ●Promote river advocacy ●Provide critical public information during construction phase of capital projects Strategies: ●Make improvements to PCHR’s existing digital communications infrastructure to improve the efficiency, reach, and effectiveness of messaging Scope of communications work: ●Website redesign - $7,500 (mostly complete) ●Add Instagram account. Create Instagram/Facebook posting calendars that incorporate paid advertising strategies (boosting posts to reach more people) - $1,500 ●Setup PCHR with an email subscriber service (MailChimp or the like). Create PCHR branded eblast templates. Create an eblast strategy and calendar for sharing project updates, grant information, upcoming events and other announcements - $2,000 Total estimated cost of above scope: ●$11,000 Timing: ●Complete by early June Related costs not included in above scope: ●Low staff time to support infrastructure improvements ●Moderate ongoing staff time to post social media content ●Costs of social media ads & boosts: TBD ●Email subscriber service: $150 annually ●Website hosting and domain name subscription: $150 annually 15 Ongoing Content Generation Supports the following objectives: ●Communicate PCHR mission and success ●Increase community engagement ●Support whitewater park / RICD outreach and education ●Promote river advocacy Strategies: ●Cultivate and advance evidence or proof points for HR’s benefits to the environment, community. ●Illustrate success stories from the org's grant funding program, behind-the-scenes work, special projects etc. over the past decade. ●Highlight the board’s background, skillset, vision Scope of communications work: ●Develop a comprehensive content plan that identifies unique and relevant topics that support PCHR’s brand and project communication objectives, and leverages this content through its “owned” channels, including the PCHR website, newsletter, blog, and social media platforms. ●Provide planning, research, copywriting, graphic design, and promotion of one long-format content asset every-other month (blog post, project case study, bylined article, social media post, etc.). ●The specific subject matter, format, and timing of each will be determined in direct coordination with PCHR and the overall communications plan. Total estimated cost of above scope: ●The cost of developing individual long-format assets, independent of the broader campaigns listed above is $1,000 - $2,000 per asset depending on type of complexity of content. - $6,000 total for the year Timing: ●Ongoing throughout the year Related costs not included in above scope: ●Low staff time and board time to support content research 16 COVID-19 Considerations The planning effort behind this document occurred between early February and March 2nd, 2020, just prior to the rapidly escalating impacts that the COVID-19 global crisis has brought upon day-to-day life in our communities. Historically speaking, events that gather and engage people in place have served our society as a critical tool for forging community support and fostering better understanding of public projects. This plan reflects that key tenet of communication through the recommendation of a number of PCHR hosted events aimed at directly engaging community members in the program’s work. There are currently a total of three PCHR hosted events described in this plan. The events are estimated to cost an average of $12,500 per event (in combined event planning, consultant support, and event hard costs) and sum to a total of $37,500 if all three events are executed. The three events (10th Anniversary Celebration and two River Voices speakers/films/tours) could be planned and held later in the summer or fall. It is impossible to know when social distancing guidelines and limitations on group gatherings will be relaxed enough to allow large in-person gatherings of people. Even once formal limitations are relaxed/lifted, in-person community events may not be advisable, or socially acceptable, for an additional period of time. Given all of the unknowns associated with the COVID-19 crisis, this plan has been structured such that the three community events can be removed from the plan without detracting from other communications strategies. There is also a possibility that the events could be hosted “virtually” online rather than in person. The consultant team is ready and available to remove, or re-scope any event as virtual, at PCHR’s direction. 17 2020 Cost Summary Strategy/Campaign Estimated communications consultant costs Estimated hard costs 10th Anniversary PR Campaign & Event $29,125 $6,500 (sum of $1500 in ad placement & printing costs, and $5000 event hard costs) ‘River Voices’ Event Series $14,000 $13,000 (sum of $1500 in ad placement and printing costs plus $5,000 event hard costs multiplied by two events) Educational Outreach Promotion $7,000 $2000 in ad placement and printing costs Whitewater Park Construction Outreach (Winter/Spring 2020) $16,000 $0 ‘Paddle with Purpose’ Campaign $8,000 $0 Whitewater Park Streamside Amenities Construction Outreach (Timing TBD) $19,000 $1,500 in ad placement and printing costs Signage Standards, Graphic Design, Fabrication, and Installation $16,500 $35,000 hard cost for fabrication and installation of standardized signage including up to three interpretive signs Digital Communications Infrastructure Improvements $11,000 $300 annually in web hosting fees Ongoing Content Generation $6,000 $0 TOTALS $126,625 $58,300 18 2020 Communications Calendar Campaign Strategy Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 10th Anniversary Logo Dev. X X X 10th Anniversary Planning & Content Dev. X X 10th Anniversary Video Production X X X 10th Anniversary 10th Anniversary Event 10th Event River Voices Event Series Planning & Content Dev. X X X River Voices Event Series Outreach & Events * Voice Event Voice Event Educational Outreach Planning & Content Dev. X X Educational Outreach Outreach & Events * X X X X X WWP Winter 2020 Mods Construction updates X X X X X WWP Paddle with Purpose Planning & Content Dev. X X WWP Paddle with Purpose Outreach X X X WWP Streamside Amenities Construction Updates X X X X X Signage Design Standards & Design Dev. X X X X Digital Infrastructure New Website Dev. X X Digital Infrastructure Social Media Improvements X Digital Infrastructure Add Eblast Capability X Ongoing Content Generation Long-format Content Dev. X X X X X X X X * In-person community events may, or may not, be possible in 2020 based on the COVID-19 public health crisis. 19 20