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Home My WebLink About12 Dec 2020 packet Agenda items are subject to change – Times are approximate and are also subject to change Time Item 4:00 PM  Board Comment  Public Comment  Additions /Deletions to Agenda 4:10 PM  Approval of Minutes Oct 15, 2020 and Nov 19, 2020 4:15 PM  Grant Update – Post Fire Best Management Practice Literature Review and Initial Phase of Performance - Natalie Collar, Water Resources Scientist Wright Water Engineers, Inc. 4:45 PM  2021 Communications Plan – Matt Annabel, Diane Schwener and Tim Braun 5:30 PM  Open Discussion 6:00 PM  Adjourn Please email healthyrivers@pitkincounty.com for Zoom Access Minutes Oct 15, 2020 Healthy Rivers and Streams Board HEALTHY RIVERS AND STREAMS CITIZENS ADVISORY BOARD Meeting Minutes Via Zoom Virtual Meeting Oct 15, 2020 – 4:00 p.m. River Board members present: Bill Jochems, Chris Lemons, Chris Wheatley, Wendy Huber River Board members absent: Andre Wille, Lisa MacDonald, Chuck Ogilby Others present: Laura Makar, Liza Mitchell and Paul Holsinger, Kate Hudson Heather Sackett _________________________________________________________________________________________________________________________ Board Comment Mr. Jochems updated the Board on the Weaver Ditch Project. He has been in touch with Quinn Donnelly of RiverRestoration regarding channel work. His plan is to do in low water this winter and will be submitting requests for bids. Mr. Ogilby has been in touch with Mark O’Meara of the Town of Carbondale. There is a plan to meet with all entities before end of year. He looked at the Rubicon devise and it was interesting, it is not a head gate but a mechanism to raise water to serve laterals and lower to serve laterals down below. It eliminates the manual control of flow in the flume and you do not have to leave it fully open at all time. Ms. Huber met briefly with John Armstrong re: improvements to the Satank Bridge area on the Roaring Fork River in Carbondale. Mr. Armstrong indicated there is a preliminary plan and some funding available and would appreciate the support of the Healthy Rivers Board. He will be invited him to a future meeting to update us. Public Comment – None Additions/Deletions to Agenda – None Glassier Open Space Draft Management – Liza Mitchell Pitkin County Open Space and Trails Ms. Mitchell presented the draft management plan for the Glassier Open Space acquired by the county in 2013/2014. The property is used for several different activities including agriculture, biking, hiking, and fishing. Two areas are leased for agriculture. The property has a healthy mixed vegetation; wildlife uses and migrates down to the river. There are some riparian areas along Home Supply Ditch. The area close to river has a soil moisture gauge and determined the water saturation is provided entirely during the irrigation season. Currently flood irrigated. Lease A - flood irrigation working well, Lease B not working quite as well, but wildlife like it, frogs, and Sandhill cranes in the ponding water. This portion will likely be a study in improving water efficiencies. Paul Holsinger noted Open Space does have an incomplete map of lands irrigated by Home Supply Ditch Mr. Jochems asked the map be provided to the Board. Ms. Tasker noted the plans were vague with lots of unknowns. The Board would be interested in hearing more about the design and Open Space will reach out when they have more information. Minutes Oct 15, 2020 Healthy Rivers and Streams Board Mr. Wheatley asked if the study would be internal. It will be contracted out. Aspen Public Radio – Staff provided an agenda item summary and sought direction from the Board regarding 2020-2021 radio spots on Aspen Public Radio. The Board asked to see prior year costs. Ms. Taker moved to approve the contract with Aspen Public Radio for $4191.00 for the 2020-2021 radio spots. Mr. Wheatley seconded the motion. The motion passed 5/0. Policy Statements Ms. Makar noted the Transbasin Diversion Policy Statement was never adopted by the Board. Not necessarily, opposition to the policy, final approval of Board just did not happen. Mr. Jochems wanted new board members to know we have these policies the board also wanted a draft policy statement regarding riparian health. The Board requested that Ms. Makar draft a riparian policy and bring the two back to board in a future meeting. Ms. Tasker noted riparian policy should allude to setbacks Pitkin Co has. They are on the books but not policed evenhandedly. Open Discussion Ms. Tasker asked the board to review her letter to the Colorado River Water Conservation District (“CRWCD”) regarding its ballot initiative and provide comments. The goal is to ensure the CRWCD uses the money, if the measure passes for more sustainability projects and not just for storage projects and really pay attention to sustainability in the future. Ms. Makar noted is questionable if they would take it up and CRWCD and county relationship is a bit strained. The attorney’s office can determine if it needs to go to BOCC. The goal is to help determine how the money is spent in the future, as funding without any specifics seems a bit scary. Kate Hudson joined meeting to discuss Yule Creek. There are habitat concerns with filling of Yule Creek. She has been in contact with U.S. Army Corps. There are seven alternative courses of action that are presented and are complicated. What is being proposed is a looking forward approach and not a look back on the 2018 violation of filling of the creek. She asked the Board to review it. The Army Corps is seeking comments about effected aquatic environment. No compensatory plans have been submitted to date. The Crystal River Caucus will likely need an extension of time to comment due to time constraints. Comments are due Nov. 16, 2020. Looking back, this should be an enforcement action and if a compensatory plan is required will it be enough? Ms. Huber moved to convene executive session for the purpose of discussion of Colorado Stone Quarries 404 Permit Application pursuant to CRS 24-6-402(4)(b). Mr. Wheatley seconded. The motion passed 5/0. Ms. Sackett was placed in a waiting room and discussion ensued. Ms. Huber moved to move out of the executive session. Mr. Jochems seconded the motion. The motion passed 5/0. Minutes Oct 15, 2020 Healthy Rivers and Streams Board Ms. Tasker moved to direct Ms. Makar to coordinate with BOCC on Yule Creek discussions and if there is no action by current deadline, the Healthy Rivers Board will request that the county put in for extension of the deadline. Ms. Huber seconded the motion. The motion passed 5/0. Ms. Tasker moved to adjourn the meeting. Ms. Huber seconded the motion. The motion passed 5/0. Adjourn: The Board adjourned at approximately 5:58 pm Approved: Attest: ______________________________________________ _________________________________________________ Chris Lemons, Vice Chairman Lisa MacDonald ___________________________________ Laura Makar, County Attorney The above signed attorney, representing the Board of County Commissioners and being present at the Executive Session, attests that the subject of the unrecorded portions of the session constituted confidential attorney-client communication. Minutes – Healthy Rivers and Streams Citizens Advisory Board Nov 17, 2020 Page 1 HEALTHY RIVERS AND STREAMS CITIZENS ADVISORY BOARD Meeting Minutes Via Zoom Virtual Meeting Nov 19, 2020 – 4:00 p.m. River Board members present: Bill Jochems, Chris Lemons, Chris Wheatley, Andre Wille, Chuck Ogilby, Wendy Huber River Board members absent: Others present: Lisa MacDonald __________________________________________________________________________________________________________________________________ Board Comment - None Public Comment – None Additions/Deletions to Agenda – None Minutes of Aug 27, 2020 and Oct 15, 2020 Chairman Wille moved to approve with corrections the minutes of Aug 27, 2020. Mr. Wheatley seconded the motion. The motion passed 7/0. The Board asked the Oct 15, 2020 minutes be re-formatted to the Board’s usual format and be brought back for approval at a future meeting. Project Development and Future Needs Ms. MacDonald updated the Board on the current budget, the 2021 budget and the additional staff position request. As of Nov 19, 2020, the fund has remained healthy and on November 9, 2020, the Board of County Commissioners approved the 2021 budget for Healthy Rivers, which included the request for an additional full time staff. The Commissioners delayed approval of the position to a future date and asked for more information related to the position. This included what upcoming projects the Board is looking into and what other specific needs there are that necessitate additional staff. The Board produced fourteen projects/need for work. Those included: 1. Water Quality at Water and Sewer Plants re: nitrates and phosphates. Plant tours i.e. new Snowmass plant what have they done, what is their permitting process for renewals? Chuck will follow up with SW&S 2. River District and W&S – at caucus meeting said they might be opening the door on wild and scenic for the crystal. 3. More engagement in 1041, GMQS, OST Meetings, Com Dev development apps 4. Slaughter House – one of the worse places for riprap public hazard, take out riprap, rehab stream bank, and collaborate with OST measurable benefit to the public 5. Redstone Crystal Braids 6. Additional Staff to come up with projects – in 2021 budget 7. Newsletters – part of communications plan 8. Speaker Series – part of communications plan 9. Build on Relationships with CWCB instream flows & water commissioner relationships 10. Demonstration Gardens for xeriscaping- public invite to tour gardens with xeriscape 11. Waste on the Crystal why waste is occurring - increase water efficiencies 12. Phillips Mobile Home Park 13. White Water park streamside amenities 14. Wild and Scenic Minutes – Healthy Rivers and Streams Citizens Advisory Board Nov 17, 2020 Page 2 High School Scholarships 2021 The Board discussed the program for 2021. The Board chose to keep the scholarship at $5000, offer them at Aspen, Basalt and add an “at-large” applicant that attends school in the Roaring Fork Watershed to offer an opportunity to seniors outside of Pitkin County. Staff and the Chairman will attempt to contact the high schools outside of Aspen and Basalt to make them aware of the program. Also, ask Sarah Johnson to mention it at the Youth Water Leadership Summit to get the word out. Ms. Huber moved to offer the scholarships for $5000. to Aspen, Basalt and an At-Large school in the Roaring Fork Watershed. Chairman Wille seconded the motion. The motion passed 7/0. Wild Rose Education – YWLS update Sarah Johnson Ms. Johnson updated the Board on the upcoming Virtual Youth Water Leadership Summit and asked everyone to register by Dec 1, 2020. Students from Aspen to Hotchkiss and Durango and all places in between are attending. There was no participation from Basalt, Carbondale or Glenwood Springs. This will be all new hosting the event virtually. Open Discussion Staff sought direction from the Board to develop a signatory authorization policy that would allow staff to have authority to sign letters of support, letter for grants or other similar documents when both the Chair and Vice-Chair are unavailable. Staff could sign such letters only if the Board had acted upon or supported a cause previously. A policy will be drafted and brought to a future meeting. Ms. Tasker discussed her draft letter to the River District regarding a professional advisory committee be formed that could include scientists of various professions and environmental groups to be at the table. Chairman Wille moved to adjourn the meeting. Ms. Tasker seconded the motion. The motion passed 6/0. Adjourn: The Board adjourned at approximately 6:29 pm. Approved: Attest: ______________________________________________ _________________________________________________ Andre Wille, Chair Lisa MacDonald 2021 Communications & Engagement Plan (DRAFT) December 17th, 2020 Prepared by: Matt Annabel - Back Forty Stories LLC Diane Schwener - Schwener Design Group, Inc. Tim Braun - b2,inc. Guidance Provided by: Lisa MacDonald - PCHR Staff Lisa Tasker - PCHR Board Member Table of Contents Background 2 Goals & Objectives 4 Audiences 5 Strengths, Weaknesses, Opportunities & Threats 7 Events in the time of COVID-19 9 Recommended Communications Strategies 10 10th Anniversary Campaign 11 ‘Paddle with Purpose’ Campaign 12 Promoting Educational Outreach 13 Robinson Diversion Modification Outreach 14 Whitewater Park Streamside Amenities Construction Outreach 15 Signage Design 16 Digital Communications Infrastructure Improvements 17 Brand Style Guide 18 Ongoing Content Generation 19 2020 Communications Calendar 20 1 Background In late 2019, the Pitkin County Healthy Rivers (PCHR) board identified increased communications and outreach as mission critical objectives for 2020. The board expressed interest in leveraging the program’s recent 10th Anniversary, as well as ongoing Whitewater Park outreach, to improve the public’s understanding of the full breadth of PCHR’s mission and to increase community engagement on river and water issues in the Roaring Fork Watershed. In pursuit of these objectives, PCHR began working with a communications consultant team composed of: Matt Annabel of Back Forty Stories LLC, Diane Schwener of Schwener Design Group, Inc., and Tim Braun of b2,inc. The consultant team, under the guidance of a PCHR board sub-committee (originally composed of staff member Lisa MacDonald, and board members Lisa Tasker and Kate Hudson) began developing this communications plan in January 2020 according to the following approach and timeline: ●Early February 2020 - Based on preliminary conversations with the PCHR Board subcommittee, the consultant team documented a list of dozens of possible communications and engagement strategies, relative cost/benefits of each, and suggestions for which strategies to prioritize and when. ●February 12, 2020 - The consultant team and PCHR subcommittee met to refine PCHR’s communications and engagement goals, review the initial list of strategies, and to get a sense for which strategies PCHR was interested in pursuing in the short-term, long-term, or not at all. This meeting was also an opportunity to brainstorm new ideas and improve others. ●Late February 2020 - The consultant team used feedback from the February 12 work session to refine strategies and document a rough communications and engagement calendar. ●March 2, 2020 - The consultant team and PCHR subcommittee met to fine-tune the recommended communications campaigns, strategies, and calendar. ●Early March 2020 - The consultant team incorporated feedback from the March 2nd work session into a rough draft of the full Communications & Engagement Plan. ●Mid-March to mid-May 2020: The COVID-19 crisis delayed the process by two months. 2 ●May 21, 2020 - The consultant team presented a draft 2020 Communications Plan to the full PCHR board and incorporated feedback. ●June 2020 - Execution of most of the 2020 Communications Plan was put on hold due to the many unknowns related to the COVID-19 crisis. ●November 5, 2020 - The Pitkin County BOCC approved PCHR’s 2021 Communications Budget ●Mid-November 2020 - PCHR staff re-engaged the consultant team to adapt the 2020 communications plan to meet PCHR’s 2021 communications needs. ●December 4, 2020 - The consultant team and PCHR subcommittee met to discuss 2021 communications goals and strategies. ●December 17, 2020 - The consultant team presented a draft of the 2021 Communications Plan to the full PCHR board. 3 Goals & Objectives The following list of communications goals and objectives were refined through the planning process: 1.Communicate PCHR’s mission and success: Increase public awareness, understanding, and appreciation of the full breadth of PCHR’s mission and accomplishments. Illustrate success stories from the organization’s grant funding program, legal behind-the scenes work, special projects, educational efforts, etc., over the past decade. Highlight current and future opportunities. 2.Increase community engagement: Expand opportunities for community members to engage in, and stay connected to, the important work PCHR is doing. 3.Support whitewater park / RICD outreach and education: Promote better public understanding of the ongoing work at the whitewater park and its critical importance to the underlying RICD water right. 4.Support the RICD by promoting the WWP: Promote recreational use of the whitewater park in support of the RICD. 5.Promote river advocacy: Increase community engagement on river issues. Educate and encourage citizens to weigh in on issues that affect our rivers and watershed. 6.Provide critical public information during the construction phase of capital projects. 4 Audiences The strategies described in this plan are oriented towards communicating and engaging with a diverse group of audiences, all of which benefit from PCHR’s work. ●Pitkin County Consumers/Taxpayers - Given that the Pitkin County Healthy Rivers program is funded by a sales tax, all those who purchase taxable goods within Pitkin County have an interest in the success of the program. This includes full-time and part-time residents as well as visitors. ●All Residents of the Roaring Fork Valley Watershed - The Pitkin County Healthy Rivers program is watershed wide. As such, the program’s influence provides important benefits for communities well outside of Pitkin County including large portions of Eagle, Garfield, and Gunnison counties. ●Fishing Interests (Commercial and Private) - The Roaring Fork watershed offers world-class, year-round fishing opportunities that are a vital part of our valley’s economy. The long-term viability of our local fishery is dependent on the quality and quantity of water in our rivers, which PCHR is working to protect and enhance. ●Rafting Interests (Commercial and Private) - Rafting is a very popular seasonal activity in the Roaring Fork Valley. The future of rafting in our watershed is highly dependent on PCHR’s protection of current and future flows. ●Whitewater Enthusiasts (Private kayakers, rafters, SUP, river surfers, etc.) - The rivers of the Roaring Fork Watershed offer incredible recreational opportunities to a wide variety of river users. PCHR has created a unique (within the watershed) park-and-play boating opportunity at the whitewater park in Basalt. Fostering support for, and use of, the whitewater park is critical to maintaining the underlying RICD water right. ●Youth / School Aged Children - The long-term future of river and water conservation depends upon the ability of current leaders to pass on both an appreciation and stewardship ethic to our youth. PCHR is highly invested in this effort through the Youth Water Education Program, Youth Water Summit, WECO, and scholarship programs. ●Latinx Community - Members of the Latinx Community make up a large percentage of the population in the Roaring Fork Watershed yet are underrepresented in the local conservation community. It is critical to undertake inclusive communications strategies that seek to bring all voices to the table. 5 ●Municipal Water Users - Public water for all of the municipalities in the Roaring Fork Valley comes from the rivers and groundwater within our watershed. Everyone who lives and works in the watershed benefits from the protection of our water resources. ●Agricultural Water Users - Agricultural accounts for a large percentage of all water use. It’s ongoing viability remains a core aspect of protecting quality of life in the watershed. ●River Health Advocates - From the birding community to professional ecologists, the watershed is home to many people with a primary interest in well functioning river and riparian ecosystems. 6 Strengths, Weaknesses, Opportunities & Threats Pitkin County Healthy Rivers has many strengths to leverage, and opportunities to improve future communications: Strengths to leverage: ●Story-rich organization - success stories from over 10 years of river and water projects (capital improvements, legal protection, education etc.) ●Provider of critical grant funding for a variety of river infrastructure, research, planning, and educational projects throughout the watershed ●Success gaining legal RICD status and constructing a Whitewater Park to protect a massive water right on the Roaring Fork River ●A critical mission that benefits every resident and visitor of the Roaring Fork Watershed Weaknesses: ●Staff is stretched thin with limited capacity to support ongoing communications. ●PCHR’s digital communications infrastructure is underdeveloped in a couple of areas (lacking eblast capability,need to further utilize social media) ●Communications content development was limited in Q3 and Q4 2020 due to COVID-19 impacts. Opportunities to improve: ●Increase communications capacity (internally or externally) to facilitate more consistent and effective communications. ●Create opportunities for the PCHR board and staff to engage with community members around the projects and issues where the program is having a significant impact. ●Improve community understanding of the important role community support plays in protecting the whitewater park’s underlying RICD water right and its benefits to the whole health of the Roaring Fork River ●Help community members understand the full breadth of PCHR’s mission and activities. Draw from the organization’s story-rich history to paint a more complete picture. ●Improve the program’s digital communications capability and effectiveness by adding email subscription/e-news functionality and improving social media relevance and engagement. ●Improve PCHR’s physical presence in public places along our rivers through interesting and engaging signage. 7 Threats: ●COVID-19’s impacts and unknowns threaten all of the following: execution of PCHR’s short and long-term plans, opportunities for in-person outreach and engagement, sales tax revenue and project budgets ●If progress/success is not consistently communicated to the public, confidence in the program will erode. This could ultimately undermine public confidence in the program and threaten its long-term existence. ●Lack of public understanding and/or lack of support for the Whitewater Park is a threat to the longevity of the underlying RICD water right. 8 Events in the time of COVID-19 Historically speaking, events that gather and engage people in place have served our society as a critical tool that forges community support and fosters better public projects. As such, early drafts of this plan included a number of Pitkin County Healthy Rivers hosted events. Sadly, COVID-19 has limited our ability to meet and connect with one another in-person. The many unknowns surrounding the virus make it hard to predict what our gatherings will look like in 2021. Even once formal limitations are lifted, in-person community events may not be advisable for an additional period of time. Given a combination of COVID-19 and budget considerations, we have removed all events from this draft of the 2021 Communications Plan. This will allow the team to pursue more communications strategies that are not directly impacted by COVID-19. Should the board decide to reconsider this topic, we are prepared to suggest several events based on the following framework: ●In-person events are likely to remain unsafe through at least Q1 and Q2 2021. Any Q1 or Q2 events should be planned as virtual only. ●It may be possible to host in-person events by summer or fall 2021. This is far from certain. We recommend delaying in-person event decisions until early Q2 2021, or later. ●When in-person events return, open/outside venues with social distancing protocols may be preferred/required. The consultant team would be happy to revisit the possibility of 2021 events at the river board’s request. Adding events back into the 2021 comms plan would require additional comms funding, or the elimination of one or more items currently in the plan. 9 Recommended Communications Strategies 10 10th Anniversary Campaign Supports the following objectives: ●Communicate PCHR mission and success ●Increase community engagement ●Promote river advocacy Strategies: ●“10 Years Past, 10 Years Forward” theme – a series of PCHR-funded project profiles demonstrating what PCHR has done to date, explainers of what you hope to accomplish in the next 10 years, and visions of what things might be like if PCHR did not exist. Support with fun facts – e.g. in last 10 years: no. of ft3 of water that has traveled through the valley, no. of fish migrated, no. of river users, unique flow events, etc. ●Engage the public with anniversary-themed messaging - content, stories, and outreach ●Thank key players for achievements - board members, partners, friends, grantees Scope of communications work with cost estimates: ●Develop a 10th anniversary campaign plan, develop written and graphic content, execute paid media strategies, produce web & social media content, conduct media outreach ●Produce a 10th Anniversary Video on the “10 Years Past, 10 years Forward” theme. This video would double as a long shelf-life “What We Do” video for the website, etc. The shooting of the video would flesh out PCHR’s media library with content necessary to support many other comms strategies ●Produce a digital 10th Anniversary Report on the “10 Years Past, 10 Years Forward” theme. Proposed as digital only (no print) to keep the costs down. Timing: ●Develop 10th Anniversary related stories and content in Q1 and Q2. ●Film and edit 10th Anniversary video in Q2 and Q3. ●Release 10th Anniversary Report in April or May. ●Release 10th Anniversary Video in August or September. Additional costs not included in above scope: ●Moderate staff and board time to support content generation, etc. ●Costs of social media boosts, ads, & paid media placements 11 ‘Paddle with Purpose’ Campaign Supports the following objectives: ●Communicate PCHR mission and success ●Support whitewater park / RICD outreach and education ●Support the RICD by promoting the WWP ●Increase community engagement ●Promote river advocacy Strategies: ●Demonstrate importance of RICD with data, SME testimonials ●Educate on broader RICD value, from source to park ●Engage youth to tell the story ●Use humor to gain attention of a complex subject, e.g. make play on term RICD ●Use social media to engage park users to create a “fun-meter” of flow levels at the park Scope and cost of communications work: ●Develop a campaign plan. Develop related written and graphic content. Plan and execute paid media strategies, web and social media content, and conduct media outreach. Timing: ●Develop campaign plan and content in Q1 and Q2. ●Active outreach from May through August Additional costs not included in above scope: ●Costs of social media boosts, ads, & paid media placements 12 Promoting Educational Outreach Supports the following objectives: ●Communicate PCHR mission and success ●Increase community engagement ●Promote river advocacy Strategies: ●Leverage co-branding opportunities associated with all Healthy Rivers sponsored education programs (Youth Water Summit, Youth Water Leadership Program, WECO support, RFC support, AGCI support, Scholarship Program, etc.) ●Report success stories from current and past educational efforts Scope of communications work: ●Develop written and graphic content. Plan and execute paid media strategies. Plan and produce web and social media content. Conduct media outreach. Timing: ●Content development beginning in September and continuing through December ●Sync release of content with educational event schedule Additional costs not included in above scope: ●Low staff time to support ●Costs of social media boosts, ads, & paid media placements Dependent on continued support for education programs outside of communications budget: ●PCHR’s support for Youth Water Leadership Program ●PCHR’s WECO contribution ●PCHR’s Scholarship Program 13 Robinson Diversion Modification Project Outreach Supports the following objectives: ●Provide critical public information during construction phase of capital projects ●Communicate PCHR mission and success Strategies: ●Keep the public informed during construction through a series of short videos, social media posts, and press/media outreach ●During construction: focus on public safety, and the what, why, how, and when of the construction as well as the project’s underlying community and river benefits. ●At completion of construction: share the story through a short project success video. Scope of communications work: ●Develop a campaign plan. Develop related written and graphic content. Plan and execute paid media strategies, web and social media content, and conduct media outreach. ●Script, film, and edit a series of short videos Timing: ●December 2020 through April 2021 Additional costs not included in above scope: ●Low staff time to support ●Costs of social media boosts, ads, & paid media placements 14 Whitewater Park Streamside Amenities Construction Outreach Supports the following objectives: ●Provide critical public information during construction phase of capital projects ●Communicate PCHR mission and success ●Support whitewater park / RICD outreach and education ●Support the RICD by promoting the WWP Strategies: ●Keep the public informed during construction through a series of informational videos and press releases. ●During construction: focus on public safety, and the what, why, how, and when of the construction as well as the importance as its underlying community and river benefits. ●Continue to leverage “Paddle with Purpose” theme and assets Scope of communications work: ●Note: Details related to the timing of this construction project are still being resolved. ○Develop a campaign plan. Develop related written and graphic content. Plan and execute paid media strategies, web and social media content, and conduct media outreach. ○Script, film, and edit a series of construction update videos Timing: ●TBD: Late 2021? Additional costs not included in above scope: ●Low staff time to support ●Costs of social media boosts, ads, & paid media placements 15 Signage Design Supports the following objectives: ●Communicate PCHR mission and success ●Support whitewater park / RICD outreach and education ●Promote river advocacy Strategies: ●Develop signage standards, including structural design and installation specs, that will ensure signage is created consistently in a way that builds PCHR’s brand. ●Develop different types of signs appropriate for messaging at different types of locations (from simple Healthy Rivers project markers to full blown interpretive signs or kiosks) ●Develop a signage location and implementation plan that shows how many signs of each type will be produced and where they will be located ●Develop custom graphic panel content for high priority signage locations where a Healthy Rivers project is highly visible or an important outreach/advocacy opportunity exists. Scope of communications work: ●Design overall signage standards and create comprehensive signage plan; includes complete graphic design for all basic standardized signage ●Design custom graphic/content panels for one large kiosk or interpretive sign location Timing: ●Start signage design in late 2020, finish in early 2021, fabricate and install in spring or early summer 2021 Additional costs not included in above scope: ●Low staff time to support ●Hard cost for fabrication and installation of one large kiosk or interpretive style sign, and a number of smaller standardized signs 16 Digital Communications Infrastructure Improvements Supports the following objectives: ●Communicate PCHR mission and success ●Increase community engagement ●Support whitewater park / RICD outreach and education ●Support the RICD by promoting the WWP ●Promote river advocacy ●Provide critical public information during construction phase of capital projects Strategies: ●Make improvements to PCHR’s existing digital communications infrastructure to improve the efficiency, reach, and effectiveness of messaging Scope of communications work: ●Setup PCHR with an email subscriber service (MailChimp or the like). Create PCHR branded eblast templates. Timing: ●Complete in January 2021 Related costs not included in above scope: ●Low staff time to support infrastructure improvements ●Email subscriber service ●Website hosting and domain name subscription 17 Brand Style Guide Supports the following objectives: ●Communicate PCHR mission and success ●Increase community engagement ●Support whitewater park / RICD outreach and education ●Support the RICD by promoting the WWP ●Promote river advocacy ●Provide critical public information during construction phase of capital projects Strategies: ●Create a style guide document to help ensure PCHR’s logo, tagline, fonts, colors, etc. are applied consistently and efficiently across all of the organization’s communication assets Scope of communications work: ●Create brand style guide Timing: ●Complete by February 2021 Related costs not included in above scope: ●Low staff time to support style guide development 18 Ongoing Content Generation Supports the following objectives: ●Communicate PCHR mission and success ●Increase community engagement ●Support whitewater park / RICD outreach and education ●Promote river advocacy Strategies: ●Cultivate and advance evidence or proof points for PCHR’s benefits to the environment, community. ●Illustrate success stories from the org's ongoing grant funding program, behind-the-scenes work, special projects, etc. ●Highlight the board’s background, skillset, vision Scope of communications work: ●Develop a comprehensive content plan that identifies unique and relevant topics that support PCHR’s brand and project communication objectives, and leverages this content through its “owned” channels, including the PCHR website, newsletter, blog, and social media platforms. ●Provide planning, research, copywriting, graphic design, and promotion of one long-format content asset every month (blog post, project case study, bylined article, social media post, etc.). ●The specific subject matter, format, and timing of each will be determined in direct coordination with PCHR and the overall communications plan. Timing: ●Focused on Q3 and Q4 (once communications related to the 10th Anniversary, River Voices, and Paddle with Purpose begin to wind down) Related costs not included in above scope: ●Low staff time and board time to support content research 19 2021 Communications Calendar 20 Campaign Strategy Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 10th Anniversary Planning & Content Dev. X X X X X X 10th Anniversary Video Production X X X X X 10th Anniversary 10th Anniversary Report Released X 10th Anniversary 10th Anniversary Video Released X Paddle with Purpose Planning & Content Dev. X X X X X X X X Paddle with Purpose Outreach X X X X Educational Outreach Content Dev. & Promotion X X X X Robinson Diversion Construction Outreach X X X X WWP Streamside Amenities Construction Outreach TBD TBD TBD TBD TBD TBD Signage Design Standards & Design Dev. X X X X X X Signage Design Fabrication & Installation X X X Digital Infrastructure Add Eblast Capability X Brand Style Guide Develop Style Guide X X Ongoing Content Generation Long-format Content Dev. X X X X X X X